Soft Animals and Plush Toys

Soft toys are also known as plush, although primarily aimed at younger children older kids and adults love them too. Top sellers in plush come from highly successful children’s TV shows as well as movies too.

Animagic Quinn B. Quokka Electronic Pet
Animagic Quinn B. Quokka Electronic Pet
The Entertainer

£20.00

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Animagic Axolotl Aquarium (12L)
Animagic Axolotl Aquarium (12L)
Hamleys

£19.99

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Animagic Baby Gorilla Chiki
Animagic Baby Gorilla Chiki
Hamleys

£19.99

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Animagic Let'S Go Gecko - Pink
Animagic Let'S Go Gecko - Pink
very.co.uk

£16.99

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Animagic Lets Glo Axolotl Bubble Reef Aquarium
Animagic Lets Glo Axolotl Bubble Reef Aquarium
very.co.uk

was: £19.99

£14.99

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Animagic Let'S Go Gecko - Green
Animagic Let'S Go Gecko - Green
very.co.uk

was: £16.99

£11.99

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Animagic Lets Glo Axolotl Pink
Animagic Lets Glo Axolotl Pink
very.co.uk

was: £12.99

£9.99

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Animagic Lets Glo Axolotl Blue
Animagic Lets Glo Axolotl Blue
very.co.uk

was: £12.99

£9.99

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Animagic: Lets Go Gecko - Green | Your Hurrying Scurrying Best Friend! | Interactive Walking Pet Gecko with Over 25 Lights and Sounds | For Ages 5+ (Design may vary)
Animagic: Lets Go Gecko - Green | Your Hurrying Scurrying Best Friend! | Interactive Walking Pet Gecko with Over 25 Lights and Sounds | For Ages 5+ (Design may vary)
Amazon

Paddington Bear Classic Bean Soft Toy
Paddington Bear Classic Bean Soft Toy
Hamleys

£10.99

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Care Bears Care Bears Plush 14 Toy-Good Luck - Multi
Care Bears Care Bears Plush 14 Toy-Good Luck - Multi
Frasers

£22.99

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Jellycat Jellycat - Woody Bear Soft Toy, Medium - Brown
Jellycat Jellycat - Woody Bear Soft Toy, Medium - Brown
Frasers

£33.00

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Aurora, 31710, Mini Flopsies Clyde the Chimp, 8In, Soft Toy, Black and Brown
Aurora, 31710, Mini Flopsies Clyde the Chimp, 8In, Soft Toy, Black and Brown
Amazon
Hamleys® French Bulldog Soft Toy
Hamleys® French Bulldog Soft Toy
Hamleys

£26.00

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NICI 48629 Einhorn Standing Soft Toy Theodor & Friends Unicorn Moon Keeper 22cm Green, White, 22 cm
NICI 48629 Einhorn Standing Soft Toy Theodor & Friends Unicorn Moon Keeper 22cm Green, White, 22 cm
Amazon

£11.40

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NICI Soft Toy Rabbit Liska 25 cm I Cuddly Toy Reindeer for Boys, Girls & Babies I Fluffy Soft Toy for Cuddling, Playing & Sleeping With - 48315
NICI Soft Toy Rabbit Liska 25 cm I Cuddly Toy Reindeer for Boys, Girls & Babies I Fluffy Soft Toy for Cuddling, Playing & Sleeping With - 48315
Amazon
Care Bears Universal Monsters 22Cm Plush - Grumpy As Frankenstein (Polybag)
Care Bears Universal Monsters 22Cm Plush - Grumpy As Frankenstein (Polybag)
very.co.uk

was: £11.99

£9.99

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Just Play furReal Peanut the Playful Monkey Interactive Toy, Realistic Plush with over 100 Reactions, Large 15-inch Stuffed Animal, Kids Toys for Ages 4 Up
Just Play furReal Peanut the Playful Monkey Interactive Toy, Realistic Plush with over 100 Reactions, Large 15-inch Stuffed Animal, Kids Toys for Ages 4 Up
Amazon

£79.99

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28" Jumbo Plush Puppy Giant Dog Lying Soft Stuffed Cuddly Teddy Toy Lifelike Cute Puppy
28" Jumbo Plush Puppy Giant Dog Lying Soft Stuffed Cuddly Teddy Toy Lifelike Cute Puppy
Amazon

£14.49

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B. toys – Stuffed Animal Dog – Super Soft & Cuddly Plush Puppy Toy – Cream & Brown – 12” – Washable – Baby, Toddler, Kid – Happy Hues – Cupcake Pup
B. toys – Stuffed Animal Dog – Super Soft & Cuddly Plush Puppy Toy – Cream & Brown – 12” – Washable – Baby, Toddler, Kid – Happy Hues – Cupcake Pup
Amazon
NICI 46625 GLUBSCHIS Cuddly Soft Toy Hedgehog Boswell 25cm, Multi-Coloured
NICI 46625 GLUBSCHIS Cuddly Soft Toy Hedgehog Boswell 25cm, Multi-Coloured
Amazon

£11.69

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B. toys – Plush Bunny - Super Soft Stuffed Animal - Washable Rabbit Toy - HappyHues for Babies and Toddlers - 0 Months +, Coral Orange
B. toys – Plush Bunny - Super Soft Stuffed Animal - Washable Rabbit Toy - HappyHues for Babies and Toddlers - 0 Months +, Coral Orange
Amazon
In The Night Garden Upsy Daisy Talking Soft Toy
In The Night Garden Upsy Daisy Talking Soft Toy
very.co.uk

£17.99

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Melissa & Doug Burrow Bunny Teddy, Teddy Bear Soft Toys for Girls, Cuddly Toy Rabbit Teddy, Stuffed Animal Cuddly Toys for Girls, Bunny Plush Toys for 3+ Year Old Girls & Boys
Melissa & Doug Burrow Bunny Teddy, Teddy Bear Soft Toys for Girls, Cuddly Toy Rabbit Teddy, Stuffed Animal Cuddly Toys for Girls, Bunny Plush Toys for 3+ Year Old Girls & Boys
Amazon

£16.99

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Animigos World of Nature 28cm Plush Cocker Spaniel Soft Toy
Animigos World of Nature 28cm Plush Cocker Spaniel Soft Toy
Amazon

£16.99

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Mamas & Papas Soft Toy - Monkey
Mamas & Papas Soft Toy - Monkey
very.co.uk

was: £21.99

£15.99

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Disney The Lion King Disney Lion King Mufasa 45Cm Soft Toy
Disney The Lion King Disney Lion King Mufasa 45Cm Soft Toy
very.co.uk

£29.99

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Steiff Teddies For Tomorrow Melly Rabbit Recycled-Plastic Soft Toy 20cm
Steiff Teddies For Tomorrow Melly Rabbit Recycled-Plastic Soft Toy 20cm
Selfridges

£50.00

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Soft Cuddly Friends Hedgy Hedgehog
Soft Cuddly Friends Hedgy Hedgehog
Hamleys

£25.99

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Waffle The Wonderdog Soft Toy With Sounds
Waffle The Wonderdog Soft Toy With Sounds
very.co.uk

£17.99

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Pudgy Penguins Fish-Embellished Penguin Soft Toy 30cm
Pudgy Penguins Fish-Embellished Penguin Soft Toy 30cm
Selfridges

£18.00

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Steiff Friends Tilda Rabbit Soft Toy
Steiff Friends Tilda Rabbit Soft Toy
Hamleys

£25.99

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Steiff Snow White Dopey Soft Toy 16cm
Steiff Snow White Dopey Soft Toy 16cm
Selfridges

£179.00

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Jellycat Isobel Chihuahua Soft Toy 17cm
Jellycat Isobel Chihuahua Soft Toy 17cm
Selfridges

£25.00

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Steiff Nils Koala Soft Toy 30cm
Steiff Nils Koala Soft Toy 30cm
Selfridges

£33.00

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Zappi Co Children's Soft Cuddly Plush Toy Animal - Perfect Perfect Soft Snuggly Playtime Companions for Children (12-15cm /5-6") (Cheetah)
Zappi Co Children's Soft Cuddly Plush Toy Animal - Perfect Perfect Soft Snuggly Playtime Companions for Children (12-15cm /5-6") (Cheetah)
Amazon
Steiff Snoopy Soft Toy 30cm
Steiff Snoopy Soft Toy 30cm
Selfridges

£40.00

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Steiff Soft Cuddly Friends Lita Lamb Soft Toy 30cm
Steiff Soft Cuddly Friends Lita Lamb Soft Toy 30cm
Selfridges

£28.00

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Paddington Tv Talking Soft Toy
Paddington Tv Talking Soft Toy
Hamleys

£21.99

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Steiff Paddy Teddy Bear Soft Toy 30cm
Steiff Paddy Teddy Bear Soft Toy 30cm
Selfridges

£65.00

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Jellycat Dara Giraffe Soft Toy 56cm
Jellycat Dara Giraffe Soft Toy 56cm
Selfridges

£65.00

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Steiff Curlie Cockapoo Soft Toy 24cm
Steiff Curlie Cockapoo Soft Toy 24cm
Selfridges

£63.00

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Steiff Light At Night Spott Stegosaurus Soft Toy 80cm
Steiff Light At Night Spott Stegosaurus Soft Toy 80cm
Selfridges

£55.00

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Olli Ella Buddy Dog Soft Toy 22cm
Olli Ella Buddy Dog Soft Toy 22cm
Selfridges

£55.00

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Olli Ella Honey Dog Soft Toy 22cm
Olli Ella Honey Dog Soft Toy 22cm
Selfridges

£55.00

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Jellycat Persimmon Snow Dragon Large Soft Toy 51cm
Jellycat Persimmon Snow Dragon Large Soft Toy 51cm
Selfridges

£55.00

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Paddington Bear Bedtime Cuddles With Paddington Nightlight Soft Toy 32cm
Paddington Bear Bedtime Cuddles With Paddington Nightlight Soft Toy 32cm
Selfridges

£50.00

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Lemieux Lemon Pony Soft Toy
Lemieux Lemon Pony Soft Toy
Selfridges

£50.00

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Teksta Purro Kitten Interactive Soft Toy 25cm
Teksta Purro Kitten Interactive Soft Toy 25cm
Selfridges

£50.00

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Jellycat Festival Dragon Soft Toy 11cm
Jellycat Festival Dragon Soft Toy 11cm
Selfridges

£50.00

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Steiff Teddies For Tomorrow Melly Rabbit Recycled-Plastic Soft Toy 20cm
Steiff Teddies For Tomorrow Melly Rabbit Recycled-Plastic Soft Toy 20cm
Selfridges

£50.00

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Steiff Teddies For Tomorrow Melly Rabbit Soft Toy 20cm
Steiff Teddies For Tomorrow Melly Rabbit Soft Toy 20cm
Selfridges

£50.00

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Original Squishmallows 20' Soft Toy - Miry the Yellow Moth
Original Squishmallows 20' Soft Toy - Miry the Yellow Moth
The Entertainer

£49.99

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Original Squishmallows 20' Soft Toy - Maudie the Pink Donkey
Original Squishmallows 20' Soft Toy - Maudie the Pink Donkey
The Entertainer

£49.99

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Original Squishmallows 20' Soft Toy Hanna the Purple Hippo
Original Squishmallows 20' Soft Toy Hanna the Purple Hippo
The Entertainer

£49.99

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Original Squishmallows 20' Soft Toy - Isler the Pink and Mint Crab
Original Squishmallows 20' Soft Toy - Isler the Pink and Mint Crab
The Entertainer

£49.99

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Original Squishmallows 20' Soft Toy - Sandrine the Lavender Moth
Original Squishmallows 20' Soft Toy - Sandrine the Lavender Moth
The Entertainer

£49.99

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Original Squishmallows 20' Soft Toy - Sabine the Pink Tie Dye Fox (The Entertainer Exclusive)
Original Squishmallows 20' Soft Toy - Sabine the Pink Tie Dye Fox (The Entertainer Exclusive)
The Entertainer

£49.99

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Original Squishmallows 20' Soft Toy - Kiki the Kangaroo
Original Squishmallows 20' Soft Toy - Kiki the Kangaroo
The Entertainer

£49.99

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Original Squishmallows 20' Soft Toy - Danny the Dino with Bowtie
Original Squishmallows 20' Soft Toy - Danny the Dino with Bowtie
The Entertainer

£49.99

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Original Squishmallows 20' Soft Toy - Luxe the Caticorn
Original Squishmallows 20' Soft Toy - Luxe the Caticorn
The Entertainer

£49.99

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Steiff Teddies For Tomorrow Taky Baby Panther Soft Toy 19cm
Steiff Teddies For Tomorrow Taky Baby Panther Soft Toy 19cm
Selfridges

£45.00

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Jellycat Amuseables Sports Rugby Ball Soft Toy
Jellycat Amuseables Sports Rugby Ball Soft Toy
Selfridges

£45.00

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Olli Ella Dozy Dinkum Fox&Nbsp;Soft Toy Doll 32cm
Olli Ella Dozy Dinkum Fox&Nbsp;Soft Toy Doll 32cm
Selfridges

£45.00

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Steiff Mama Bear Soft Toy 36cm
Steiff Mama Bear Soft Toy 36cm
Selfridges

£45.00

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Jellycat Slither Snake Large Soft Toy 55cm
Jellycat Slither Snake Large Soft Toy 55cm
Selfridges

£45.00

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Jellycat Fergus Frog 25th Anniversary Soft Toy 33cm
Jellycat Fergus Frog 25th Anniversary Soft Toy 33cm
Selfridges

£45.00

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Steiff Disney Originals Stitch Soft Toy 22cm
Steiff Disney Originals Stitch Soft Toy 22cm
Selfridges

£45.00

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Steiff Nala Penguin Soft Toy 34cm
Steiff Nala Penguin Soft Toy 34cm
Selfridges

£45.00

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My 1St Years Personalised Bunny Soft Toy - Grey, Taupe,Blue,Pink,Grey
My 1St Years Personalised Bunny Soft Toy - Grey, Taupe,Blue,Pink,Grey
Marks and Spencer UK

£29.00

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Jellycat Amuseables Eggetha Egg and Lance Soldier Soft Toy 16cm
Jellycat Amuseables Eggetha Egg and Lance Soldier Soft Toy 16cm
Selfridges

£28.00

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Steiff Soft Cuddly Friends Lita Lamb Soft Toy 30cm
Steiff Soft Cuddly Friends Lita Lamb Soft Toy 30cm
Selfridges

£28.00

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The Little White Company Luxury Kimbo Elephant Soft Toy 30cm
The Little White Company Luxury Kimbo Elephant Soft Toy 30cm
Selfridges

£28.00

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E.T. My Best Friend Soft Toy
E.T. My Best Friend Soft Toy
The Entertainer

£28.00

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Steiff Honey Teddy Bear Soft Toy 28cm
Steiff Honey Teddy Bear Soft Toy 28cm
Selfridges

£28.00

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My 1St Years Personalised Bunny Soft Toy - White, White
My 1St Years Personalised Bunny Soft Toy - White, White
Marks and Spencer UK

£28.00

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Jellycat Amuseables Egglantine Egg On Toast Soft Toy 12cm
Jellycat Amuseables Egglantine Egg On Toast Soft Toy 12cm
Selfridges

£28.00

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Steiff Soft Cuddly Friends Hoppie Rabbit Soft Toy 28cm
Steiff Soft Cuddly Friends Hoppie Rabbit Soft Toy 28cm
Selfridges

£28.00

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Steiff White Pilla Mouse Soft Toy
Steiff White Pilla Mouse Soft Toy
Hamleys

£27.99

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Steiff Bingo Monkey Medium Soft Toy
Steiff Bingo Monkey Medium Soft Toy
Hamleys

£27.99

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Pets Alive Magic Bunnies Mystery Soft Toy with Surprises by ZURU (Styles Vary)
Pets Alive Magic Bunnies Mystery Soft Toy with Surprises by ZURU (Styles Vary)
The Entertainer

was: £34.99

£27.99

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Fao Plush Anniversary Teddy Bear Soft Toy 34cm
Fao Plush Anniversary Teddy Bear Soft Toy 34cm
Selfridges

£27.00

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Fao Plush Anniversary Teddy Bear Soft Toy 34cm
Fao Plush Anniversary Teddy Bear Soft Toy 34cm
Selfridges

£27.00

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Fao Plush Anniversary Teddy Bear Soft Toy 34cm
Fao Plush Anniversary Teddy Bear Soft Toy 34cm
Selfridges

£27.00

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Jellycat Amuseable Avocado Soft Toy 30cm
Jellycat Amuseable Avocado Soft Toy 30cm
Selfridges

£27.00

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Disney Classic Pooh Hundred Acre Wood Winnie the Pooh 30cm Soft Toy
Disney Classic Pooh Hundred Acre Wood Winnie the Pooh 30cm Soft Toy
The Entertainer

£27.00

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Zog the Dragon 22cm Soft Toy
Zog the Dragon 22cm Soft Toy
The Entertainer

£27.00

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Pusheen with Hat and Scarf 24cm Soft Toy
Pusheen with Hat and Scarf 24cm Soft Toy
The Entertainer

£27.00

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Pusheen with Birthday Cake 24cm Soft Toy
Pusheen with Birthday Cake 24cm Soft Toy
The Entertainer

£27.00

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Pusheen with Pizza 24cm Soft Toy
Pusheen with Pizza 24cm Soft Toy
The Entertainer

£27.00

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Babi by Battat – 36 cm Newborn Baby Dolls Soft Bodies – Twin Girl & Boy – Medium-Light Skin Tones with Blue Eyes – Removable Outfits & Pacifier Accessories – Children’s Toys for Kids Ages 2+
Babi by Battat – 36 cm Newborn Baby Dolls Soft Bodies – Twin Girl & Boy – Medium-Light Skin Tones with Blue Eyes – Removable Outfits & Pacifier Accessories – Children’s Toys for Kids Ages 2+
Amazon

£26.90

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Desi Dolls My Dua' Soft Toy 35cm
Desi Dolls My Dua' Soft Toy 35cm
Selfridges

£26.00

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Hamleys® French Bulldog Soft Toy
Hamleys® French Bulldog Soft Toy
Hamleys

£26.00

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Hamleys® Charles The Corgi Soft Toy
Hamleys® Charles The Corgi Soft Toy
Hamleys

£26.00

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Hamleys® Godfrey Giraffe Soft Toy
Hamleys® Godfrey Giraffe Soft Toy
Hamleys

£26.00

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Hamleys® Westie Soft Toy
Hamleys® Westie Soft Toy
Hamleys

£26.00

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Paddington Bear Large Cuddly Soft Toy with Scarf
Paddington Bear Large Cuddly Soft Toy with Scarf
Hamleys

£25.99

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Steiff Friends Tilda Rabbit Soft Toy
Steiff Friends Tilda Rabbit Soft Toy
Hamleys

£25.99

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Fao Plush Plant Love Penguin Soft Toy
Fao Plush Plant Love Penguin Soft Toy
Selfridges

£25.00

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Steiff Trampili Rocking Elephant Plush Toy 70cm
Steiff Trampili Rocking Elephant Plush Toy 70cm
Selfridges

£649.00

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Fao Plush Giraffe Soft Toy 112cm
Fao Plush Giraffe Soft Toy 112cm
Selfridges

£350.00

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Marvel Avengers Groot Plush Toy 29cm
Marvel Avengers Groot Plush Toy 29cm
Selfridges

£45.00

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The Simpsons Feat Plush Krusty
The Simpsons Feat Plush Krusty
very.co.uk

£44.99

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Care Bears 60Cm Jumbo Plush Friends Forever Bear (Eco-Friendly)
Care Bears 60Cm Jumbo Plush Friends Forever Bear (Eco-Friendly)
very.co.uk

£44.99

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Steiff Fynn Plush Teddy Bear 28cm
Steiff Fynn Plush Teddy Bear 28cm
Selfridges

£40.00

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Fao Plush Plush Golden Retriever Toy 51cm
Fao Plush Plush Golden Retriever Toy 51cm
Selfridges

£40.00

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Pokemon Sleeping Plush Charmander Soft Toy 45cm
Pokemon Sleeping Plush Charmander Soft Toy 45cm
Selfridges

£35.00

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Bibinee Dolls Bibinee Doll - Reiss Doll Dino - Soft Plush Black Doll
Bibinee Dolls Bibinee Doll - Reiss Doll Dino - Soft Plush Black Doll
very.co.uk

£34.99

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Bibinee Dolls Bibinee Doll - Mabel Doll Ankara - Soft Plush Black Doll
Bibinee Dolls Bibinee Doll - Mabel Doll Ankara - Soft Plush Black Doll
very.co.uk

£34.99

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Bibinee Dolls Bibinee Doll - Mabel Doll Unicorn - Soft Plush Black Doll
Bibinee Dolls Bibinee Doll - Mabel Doll Unicorn - Soft Plush Black Doll
very.co.uk

£34.99

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Bibinee Dolls Bibinee Doll - Kojo Doll Little King - Soft Plush Black Doll
Bibinee Dolls Bibinee Doll - Kojo Doll Little King - Soft Plush Black Doll
very.co.uk

£34.99

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Bibinee Dolls Bibinee Doll - Amirah Doll Pretty In Pink - Soft Plush Black Doll
Bibinee Dolls Bibinee Doll - Amirah Doll Pretty In Pink - Soft Plush Black Doll
very.co.uk

£34.99

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Bibinee Dolls Bibinee Doll - Kojo Doll Kente - Soft Plush Black Doll
Bibinee Dolls Bibinee Doll - Kojo Doll Kente - Soft Plush Black Doll
very.co.uk

£34.99

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Star Wars  Jumping Grogu Plush Toy
Star Wars Jumping Grogu Plush Toy
very.co.uk

£34.99

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Bibinee Dolls Bibinee Doll - Mabel Doll Hearts - Soft Plush Black Doll
Bibinee Dolls Bibinee Doll - Mabel Doll Hearts - Soft Plush Black Doll
very.co.uk

£34.99

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Pokemon PokÉMon 18-Inch Pikachu Sleeping Plush
Pokemon PokÉMon 18-Inch Pikachu Sleeping Plush
very.co.uk

£34.99

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Gabby'S Dollhouse Plush Chair
Gabby'S Dollhouse Plush Chair
very.co.uk

£32.99

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Character Soft Toys

Character soft toys include Peppa Pig, In the Night Garden, Disney Frozen, Paddington Bear, Minecraft, Star Wars, Shopkins, Beatrix Potter and My Little Pony. Comforting cuddly toys suitable from birth introduce baby to colours, textures and sounds.

As a child grows they make great playthings that build confidence and eye coordination skills as they play independently. Whether it’s a traditional teddy bear, cute interactive animals or a huggable figure from a favourite TV show the latest soft toy range has something for everyone.

Dolls Soft Rattles and Cot Toys

The number available is extensive and range from dolls, animals, skittles, soft rattles, balls and other cot toys including teddy bears; the original comfort object. Soft toys are also bought for display; older girls, in particular, are likely to fill their bedroom with them and they are often bought as presents by loved ones.

Teletubbies

The Dancing Teletubbies a sell-out back in 2008 introduced cuddly characters for more singing and dancing fun. Additions include Po’s matching Game and Telly Tummy Teletubby. Previous years also see soft toys from, Elmo and Sesame Street, Waybuloo and WotWots.

The children’s TV shows Waybuloo and WotWots have seen the release of a range of toys to capture the essence of the characters. Children can have plenty of imaginative play and sing along with their soft fluffy friends. The Zoom Along SpottyWot and DottyWot sees the inquisitive but loveable pair scooting around in their hover chair just like they do in the TV show.

Barbie Dolls

Fans of Barbie and the Three Musketeers movie will enjoy the feature plush kitten; Miette. Part of a new line, Miette interacts with the action on the screen and dances, sings, purrs and pounces. Included is a CD with music and stories.

Timmy Time was another favourite on the screen that pre-school kids could cuddle up to Night Night Timmy. When this little fella is tired you lay him down to sleep and hear him snore! When he is wide awake he will go baaa.

Horrid Henry

Horrid Henry is the number one selling annual now kids from five to nine who have enjoyed his adventures have a new 14 inches plush to play with. They can squeeze his belly to hear Horrid Henry say one of seven phrases.

Fifi and the Flowertots range of plush include the new Tickle n Giggle Fifi. Little ones can tell her a joke or tickle her to hear her giggle and wiggle. Other plush characters to be released are Buttercup and Daisy the Play Time Tots and Ring o’ Roses Fifi

Furreal Friends collection continues to be popular with favourites like Biscuit My Lovin’ pup, Lulu My Cuddlin’ Kitty and Cuddle Chimp on Christmas wish lists every year. These adorable softies from Hasbro are like the real thing and interactive features bring them alive.

Animagic Interactive Animals

AniMagic from Vivid Imaginations is a new line of interactive animals with life-like features. There is Charlie my Cute Kitten and Dotty and Peanut the Playful Puppies.

Other soft toys include Hello Kitty, Goochicoo dolls, Sleep Time Igglepiggle, My Pet Monster, Baxter the Dog, Peppa Pig and Hide and Seek. Plenty of fun and educational baby soft toys include Makka Pakka from In the Night Garden, LeapFrog’s My Pal Scout and Little Singing Alfie from VTech.